OnCall Boilers & Renewables — Framer Website Design

Project Overview

OnCall Boilers & Renewables is a North West heating company providing boiler installations, repairs, servicing, emergency call-outs and renewable heating solutions.

I designed and developed a completely new website in Framer, creating a modern and professional digital presence that clearly communicates the company’s services and makes it easier for homeowners to request assistance or receive a boiler quote.

The website needed to establish trust quickly while presenting a broad range of technical services in a way that felt simple, approachable and easy to navigate.

The Challenge

Heating websites can often feel overloaded with technical information, generic imagery and lengthy pages that make it difficult for customers to know where to begin.

OnCall needed a website capable of supporting several different customer journeys. Someone researching a new boiler has very different priorities from a homeowner whose heating has suddenly stopped working.

The challenge was to organise the company’s extensive service offering while keeping the most important actions—requesting a quote, contacting the team and finding emergency support—easy to access.

Design Approach

The website was designed around a bold, contemporary visual system that moves away from the traditional appearance of local trade websites.

Dark backgrounds, bright accent colours, metallic graphics and modern typography create a confident identity while remaining relevant to heating, energy and renewable technology.

Structured service cards, generous spacing and repeated calls to action help users understand the available services without making the experience feel overwhelming.

Framer Development

The website was designed and developed entirely in Framer, allowing the visual design, responsive layouts and interactive elements to be created within one flexible platform.

Reusable components were built across the website to maintain visual consistency and make future content updates easier. Each layout was then carefully adapted for desktop, tablet and mobile so that service information, offers and contact options remained accessible at every screen size.

Framer also allowed the website to include subtle motion and interactive details that create a more polished experience than a conventional template-based trade website.

Custom Quote System

A bespoke multi-step boiler quote system was integrated into the website, giving customers a simpler way to receive an initial estimate without needing to call the company first.

Instead of presenting users with one long and complicated form, the quote journey breaks the process into a series of clear visual questions. Customers can select details such as their property type, home specifications and heating requirements before entering their contact and address information.

The completed journey generates a structured quote summary, helping the customer understand their selections while providing OnCall with more useful information before making contact.

The quote system was designed to:

• Break a complex enquiry into manageable steps

• Reduce the amount of typing required

• Make technical questions easier to understand

• Capture more accurate property information

• Generate better-qualified customer enquiries

• Create a faster route from interest to quotation

Service Structure

The website organises OnCall’s services into clear individual categories, including:

• Boiler installations

• Boiler repairs

• Boiler servicing

• Gas-safety checks

• Central-heating installations

• Power flushing

• Radiator repairs and installations

• Emergency call-outs

• Heat pumps

• Unvented hot-water cylinders

• Underfloor heating

Giving each service its own section and landing page makes the company’s offering easier to understand while creating a stronger structure for future search campaigns and paid advertising.

User Experience

The user journey was built around quick access to the information customers are most likely to need when dealing with a heating problem.

Visitors can learn about the company, explore individual services, view previous work, read customer experiences and request a tailored quote. WhatsApp contact is also positioned prominently for users who would rather speak directly with the team.

Frequently asked questions cover common topics such as boiler servicing, breakdowns, efficiency, gas-safety checks, emergency repairs and installation times, helping customers find useful answers before making an enquiry.

Promotional Content

A dedicated promotional area was created to highlight a Baxi 830 boiler package, including installation and a ten-year warranty.

The offer is supported by prominent calls to action, customer stories and direct routes into the quotation process. This transforms a technical boiler product into a clear and understandable proposition for homeowners while creating a focused landing experience for seasonal promotions and advertising campaigns.

Key Features

• Bespoke Framer design and development

• Responsive desktop, tablet and mobile layouts

• Custom multi-step boiler quotation system

• Visual property and heating selections

• Structured customer-detail capture

• Automatically generated quote summary

• Eleven clearly organised service categories

• Individual service landing pages

• Prominent quote and WhatsApp enquiries

• Promotional boiler-offer section

• Customer case studies and testimonials

• Frequently asked questions

• Supplier and partner showcase

• Project gallery

• Reusable responsive components

• Clear emergency call-out journey

Final Result

The completed website gave OnCall Boilers & Renewables a stronger digital presence that feels professional, established and relevant to both traditional heating services and renewable technology.

The new design makes the company’s broad range of services easier to understand while providing clear routes for planned work, emergency enquiries and new boiler quotations.

By combining a bespoke Framer build with a custom multi-step quote system, the website now does more than present the business—it actively guides customers through the first stage of the sales process and captures more useful information for the OnCall team.