Onda Active — Shopify Website Design & Development

Project Overview

Onda Active is a contemporary women’s activewear brand focused on combining performance, comfort and understated everyday style.

I designed and developed a complete Shopify e-commerce website that would introduce the brand professionally, showcase its first clothing collection and create a smooth shopping experience across desktop and mobile.

The project was built using Shopify’s Dawn theme as a foundation, with extensive customisation and several purpose-built sections added to create a more premium and distinctive storefront.

Design Approach

The website was designed around a clean, minimal visual system that allows the products and campaign photography to remain the main focus.

Large imagery, confident typography, neutral colours and generous spacing were used throughout the site to create an editorial feel while keeping the interface easy to navigate. Every section was designed responsively, ensuring the experience remained consistent across desktop, tablet and mobile devices.

Rather than relying entirely on Shopify’s standard theme sections, I developed reusable custom components that gave the brand greater flexibility over its homepage, collections and promotional content.

Custom Shopify Development

The standard Dawn theme was heavily adapted to create a storefront tailored specifically to Onda Active.

Custom development included:

• A responsive full-screen homepage banner

• Custom desktop and mobile navigation

• Transparent homepage header with scroll behaviour

• Bespoke collection and product showcase sections

• Quick Add functionality across product cards

• Vertical product-image thumbnails

• A custom product size-guide modal

• Klarna instalment messaging on product and collection pages

• A shoppable “As Seen On You” community gallery

• Custom image-and-content promotional sections

• Redesigned product information and purchase areas

• A premium multi-column footer

• Mobile menu and responsive layout improvements

The live store also includes category-led navigation for sets, jackets, leggings, shorts, tops and accessories, alongside filtering, product options and streamlined cart functionality.

Product Experience

The product pages were redesigned to provide customers with clear information without overwhelming the shopping experience.

Product photography is supported by structured descriptions, material details, sizing options, Klarna payment information and an accessible size guide containing measurements in centimetres.

Additional refinements—including Quick Add buttons and Klarna messaging directly on homepage product cards—allow customers to understand their purchasing options and begin shopping without unnecessary extra steps.

Final Result

The completed website provides Onda Active with a modern, scalable e-commerce platform that feels aligned with established premium activewear brands while retaining its own identity.

The combination of minimal design, custom Shopify functionality and a mobile-first user experience created a strong digital foundation for the brand’s launch and future product collections.