InExtensions Website

Project Overview

This project delivers a modern, purpose-built eCommerce experience for IN Extensions, designed to support users who want to enhance their hair and lash look with confidence. The goal was to create a smooth, premium shopping journey that feels intuitive, visually appealing, and fast. To shape the direction, I explored current trends in the hair-extension and lash industry, performed competitor reviews, and gathered user insights to understand what truly motivates buyers.

My Approach

As a designer, I believe in a user-centred, detail-driven design process that transforms business objectives into meaningful digital experiences. For this project, I focused on:

• Understanding the core goals of the brand and the behaviours of its audience

• Identifying user needs, hesitations, and motivations when shopping for hair and lash products

• Analysing industry competitors to uncover opportunities for improvement

• Creating thoughtful flows, wireframes, and visual designs that prioritise clarity, ease, and an elevated aesthetic

• Ensuring the final experience performs seamlessly across all devices

Key Features

• Shop by Category & Quick Add: Clear organisation of hair extensions (Curly, Flicky, Wanded, etc.) and lashes (Strip, Pre-Fan, Half Lashes), making it easy for users to browse and select products quickly.

• Product Filtering & Search: Helps users refine their selections by style, length, and variant without friction.

• Responsive Product Grid: Optimised, image-driven product cards that maintain a polished feel across desktop and mobile.

• Smooth Add-to-Cart & Checkout Flow: A streamlined journey from browsing to purchase, supported by clear product information and persuasive value messaging.

• Bundle & Value Offer Support: Includes multi-buy promotions (e.g., “any 10 lashes for £25”), designed to increase basket value while keeping the experience simple.

• Brand-Forward Visuals: Use of strong imagery, reviews, and clean typography to reinforce trust and premium quality.

• Store Finder Integration: Connects users to IN Extensions’ physical location, supporting both online and offline engagement.